SOCIAL MEDIA POLICY

BRADFORD CITY FC COMMUNITY FOUNDATION SOCIAL MEDIA POLICY

Bradford City FC Community Foundation
Social Media Policy 2017


Overview
Social media offers the opportunity for people to gather in online communities of shared interest and create, share or consume content. As the community department of a professional football club organisation, Bradford City FC Community Foundation (BCCF) recognises the benefits of social media as an important tool of engagement, communication and marketing to the participants in all our programmes as well as fans of Bradford City FC itself.

It is important that the reputation of BCCF as well as its affiliated funders, sponsors and partners, is not tarnished in any way by anyone using social media tools inappropriately, particularly in relation to any content that directly references BDFC 

When someone clearly identifies their association with BCCF, or can easily be associated with BCCF (whether and employee, a trainee, a Futsal Scholar , a participant in our NCS programme or a volunteer), in this type of open forum, they are expected to behave and express themselves appropriately and in a manner that is consistent with BCCF social media policy. The purpose of this social media policy is to provide some guiding principles for associates of BCCF to follow when using social media.

Scope

This policy applies to all Board members, staff, volunteers and trainees of BCCF This policy covers all forms of social media. Social media includes, but is not limited to, activities such as:

• Maintaining a profile page on social networking sites (such as LinkedIn, Face book, Twitter, etc)
• Content sharing including using sites such as Flickr (photo sharing) and YouTube (video sharing)
• Commenting on blogs for personal or business reasons
• Leaving product or service reviews on retailer sites or customer review sites
• Taking part in online votes and polls
• Taking part in conversations on public and private web forums (message boards)
• Editing a Wikipedia page

The intent of this policy is to include anything posted online where information is shared that might affect either Bradford City FC or BCCF as an organisation and the reputation of both the Community Foundation, the club, Football League or the Football Association and the competitions associated therewith.

Guiding Principles

The web is not anonymous. All Board Members, staff ,volunteers and trainees should assume that everything they write online, especially in open forums, can be traced back to them. It is essential that anyone involved in BCCF consider at all times their connection to BCCF and, as such, their role as a representative of the club when using social media. The guidelines are in place to ensure that the intellectual property of both BCCF and our affiliated associations is not compromised and the organisation is not brought into disrepute.

Usage

For all staff, board members, trainees and volunteers using social media, such use:

• Must not contain libellous, defamatory or harassing content.
• Must refrain from publishing comments about any business or the Community Foundation, the Football, other clubs, players or referees and any controversial subjects.
• Must not comment on, or publish information that is confidential in any way
• Must not bring BCCF or the sport and any affiliated governing bodies into disrepute
• Must not be directly linked with any participant aged 18 or below from a personal social networking account
• Must not otherwise be in breach of BCCF Social Media Policy or Codes of Conduct.

this applies to personal Social Media pages as well as company Social Media pages and the same care and guidance should be applied to both.

Official BCCF Blogs, Social Pages & Online Forums

When creating a new website, social networking page or forum that is in any way or can in any way judged to be associated with BCCF care should be taken to ensure the appropriate person is given permission to create the page or forum. Similarly, appropriate permissions must be obtained for the use of logos or images.
Images of children may not be replicated on any site without the permission of the child's parents and/or guardian.
 
For official BCCF blogs, social pages and online forums:

• Posts must not contain, nor link to, pornographic or indecent content
• Associates of BCCF must not use official BCCF pages to promote personal projects
• All materials published or used must respect the copyright of third parties
• If a blogger or any other online participant posts an inaccurate or negative comment about your club or Community Foundation or anyone associated with your Community Foundation or Football club, do not respond to the post and contact Ian Ormondroyd for guidance/advice.

Consideration of Others

Social media allows photographs, videos and comments to be shared with thousands of other users. Staff, volunteers, trainees and board members must recognise that it may not be appropriate to share photographs, videos and comments in this way. For example, there may be an expectation that photographs taken at private BCCF functions will not appear publicly or on the internet. Associates of BCCF should not post information they have been asked not to or where consent has not been given. They must also remove information about another person should they be asked to do so.

Breach of Policy

BCCF will continually monitor online activity in relation to the community Foundation, club and the sport. Detected breaches of this policy should be reported to BCCF. If detected, a breach of this policy may result in disciplinary action from BCCF under disciplinary procedures. Disciplinary action may involve a verbal or written warning or, in serious cases, termination of association with BCCF

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